You’re not getting positive feedback from clients, and your creative process is halted. You won’t get closer to completing your project if you don’t like or dislike what they think. Worse, you are wasting too much time waiting to receive an email with information that isn’t relevant. To understand their mindset, you’ve conducted online and telephone surveys. You’ve organized customer roundtables and even conducted online surveys. But you still feel something is missing. It is helpful to get a list of customers’ “likes and dislikes”, but it is not enough. Worst case scenario is for your client to say “I don’t love it”. The worst scenario is for your client to say “I don’t love it”. Tweet this Customers will see the benefits of good feedback. It may seem like a long and difficult road but there is a way. Ask the right questions
You must guide them through the refinement process to ensure they get the right answers. It is important to encourage customers to share valuable data with you by asking them about the parts and not the whole. If you ask the customer a simple question such as “Can you give some feedback?” they may feel that you don’t care about what they have to share or don’t know what kind of feedback they are looking for. You will receive any responses. If they ask you a question that only has one answer, you will lose all your effort and be back at square one. Think about how journalists interview. They ask their customers what they want. These questions will help you get to at the root of the problem. When creating a list, remember that customers will use your product or service differently. Your questions should reflect that fact. Here are some questions to focus on: What would you like to see added to our inventory? By asking your customer “What should we add”, you encourage them to think about what’s missing.
Is there a recent instance where we haven’t met your expectations? You will get a more actionable answer if you ask questions that are more focused upon extremes.
Do you have any suggestions for improving the project? This will help you identify the weaknesses in the client’s business that are preventing you from reaching your full potential.
How to prove the value and utility of feedback
If your client is not interested or has no time to give you feedback, it is important to take the initiative to have a friendly and open conversation with them. It is important to explain to your client that feedback is crucial for the long-term success and that they are aware that they will need to invest more energy and resources if they fail to provide feedback. If you charge a flat fee, remind them that if the process becomes shorter and more efficient, they’ll be able to make money sooner. It is important to assure your client that providing feedback does not have to be painful and takes you to great results. This is easiest to do if you can show the evidence. You need one platform that allows you to keep track of all the feedback from your clients and provides clear evidence of what your team is working on at any given moment. This will help you make your client see the value of regular feedback. ActiveCollab has four ways to help you get better feedback. By pr
