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Why use AWS, a cloud-based service, instead of building your own data centers?
The simple answer is: To make your shop service-based, not resource-based. This is what SPOTO trainer Jeremy Cioara explains in this video.

Cloud applications are gaining popularity. These arguments boil down to the limitations of what you can do on your own — size, speed and skills. If you can overcome those limitations using a service, it opens up a whole new world of possibilities. Your customers will be better served if you do this. You can manage services, not fix resources. You can scale up to any size, big or small, without creating a strained system.
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Here are some reasons that a service-based mindset is better than a technical one for your customers and your team.
You can get more services without having to train your team
A business that hosts everything on its own site limits itself to the resources available. With a resource-based mentality, you’ll be able to prioritize, re-prioritize, and negotiate (with yourself as well as others) more often. It is possible to come up with great project ideas only to find out that the current server environment doesn’t support them or the web traffic. Yes. Yes. AWS solves the problem of resource management but also presents new challenges.
AWS doesn’t require you to purchase and configure five new racks, but you will still need to learn how you can use your new cloud services. AWS training makes this easy.
AWS offers a variety of certifications that will help you validate and learn about their product, just like other vendors. AWS certifications like AWS Technical Essentials and Anthony Sequeira’s SysOps Administrator, which build on skills from Cisco’s routing-and-switching CCNA or CCNP and CompTIA Network+, will quickly bring your team up on what it means for service-oriented.
Once your team has been trained on how to use AWS services that are relevant to your company, you will have all the resources you need for daily operations and special projects. This allows you to focus on your customers while AWS handles the hardware.
Serve Customers You Didn’t Know You Had
Every business has its slow and busy seasons. Many companies have to maintain their maximum server capacity year-round. What about customers you didn’t know you had?
Retailers should be prepared for Christmas and plan accordingly. If a business runs Super Bowl ads, they have already planned for the flood of customers. It’s part (hopefully) of the initial plan.
Similar to the previous example, if your infrastructure is having trouble keeping up with your analytics or dev teams, you will know the challenges of a resource-based approach to thinking. Even a highly skilled DevOps team can still be resource-based in their thinking.
These issues can cause serious damage to your reputation with customers and employees long-term. Even if the traffic spike is temporary, it can be costly to purchase additional software and hardware. AWS can move resources as needed to ensure that your organization’s websites and applications are always accessible.
For pennies, you’re hiring an army of specialists
Businesses had to hire full-time, salaried professionals to help them with their infrastructure before the cloud. This meant that small and medium-sized businesses had to hire a generalist who could quickly switch between different skills, regardless of whether they had the required qualifications.
Even large corporations couldn’t justify paying a salaried specialist for handling a particular task.